Shanghai, a city deeply steeped in coffee culture, is refreshing the global record for the number of coffee shops at an astonishing pace. As of June 2022, the city had 7,857 coffee shops, not only firmly ranking first in China in terms of quantity, but also surpassing international metropolises such as New York, London, and Tokyo to become the city with the most coffee shops in the world. Yet behind this numerical growth lie both the rapid expansion of specialty coffee brands fueled by capital and the reality of small shops struggling to survive under the impact of the pandemic. From 867 new additions in 2021, to a slowdown in the pace of openings in the first half of 2022, and then to the industry regaining momentum in the second half, what kind of resilience and challenges has Shanghai's coffee market shown? This article will combine the latest data and industry cases to analyze the driving forces and hidden concerns behind the counter-trend growth of Shanghai's coffee industry. [more…]

For a long time in the past, Shanghai was regarded as the city with the highest coffee density in China. However, the nearly three-month suspension of dine-in services dealt a heavy blow to Shanghai's catering industry, and coffee brands began to turn their attention to Chengdu. Data shows that Chengdu now has more than 7,000 coffee shops, ranking second nationwide, with independent coffee shops accounting for as much as 81.07%, far exceeding Shanghai's 57.01%. Luxury brands have also chosen to open coffee shops in Chengdu one after another, including LV, Cartier, Ralph's Bar, and Maison Margiela Café. Wangping Street, Mengzhuiwan, and Tangpa Street in Chengdu have become popular coffee districts, where teahouse culture and coffee consumption blend together. This article will analyze the data and trends behind this round of changes in the coffee city landscape. [more…]

Shanghai implemented community lockdowns starting in mid-March, catching coffee lovers off guard. A Weibo trending topic titled "I want to buy coffee" garnered over 340 million views, reflecting the close connection between coffee and daily life. However, café owners are facing the dilemma of suspended dine-in services and sharply declining revenues, with some small shops even considering transferring their businesses after the lockdown lifts. Meanwhile, coffee bean roasters are adjusting their supply chains due to stalled warehouses in Shanghai, and green bean traders are setting up temporary warehouses in other cities. This article will delve into the impact of the lockdown on the coffee industry chain, and how small shops can find a way out under the pressure of rising prices and capital chain strains, including strategies like shifting to drip bag coffee and online sales, while also paying attention to the developments of brands such as Front Street Coffee. [more…]

Following the buzz generated by China Post opening a milk tea shop, Shanghai has now seen its first post office selling coffee. On September 17, the Tianping Road Post Office at 1883 Middle Huaihai Road was transformed into the Wukang Building-themed post office. While retaining its original postal services, it has introduced a café, a photo-op area, and a cultural and creative display zone, in collaboration with Qiao Coffee under the century-old Shanghai time-honored brand Qiaojiashan. Is the coffee at this post office actually good? Why does China Post frequently cross into the beverage sector? This article will analyze the details of the store renovation, the background of the partner brand, and the history of China Post's cross-industry ventures, and explore the underlying logic of time-honored brands seeking rejuvenation. [more…]

On June 1, Shanghai reached an important milestone in fully restoring normal production and daily life. After more than two months of home quarantine, coffee lovers finally smelled the aroma of coffee wafting through the streets and alleys once again. From chain brands to independent shops, coffee stores reopened one after another, with takeout and self-pickup orders surging—some shop owners even sold over a hundred cups of coffee to passersby while the shutter was only half open as they were adjusting equipment. This article documents the real scenes of the coffee industry's recovery before and after Shanghai's lockdown was lifted, and citizens' eager anticipation for a freshly ground cup of coffee. [more…]

Domestic high-end beauty retailer HARMAY has taken another cross-industry leap by opening a 700-square-meter, four-story flagship store on Wukang Road in Shanghai. The ground floor features a coffee counter by Marionbar, offering black coffee, milk coffee, chocolate drinks, and draft beer. Meanwhile, its first store on Anfu Road, which opened in 2017, has closed; the original site will be transformed into the national flagship store for its hand-shaken lemon tea brand, introlemons. HARMAY had previously sought to acquire a coffee brand and may further expand into coffee chains in the future. As of now, HARMAY has eight stores nationwide and plans to expand to cities such as Xi'an and Wuhan. Whether this cross-industry move can bring long-term value to the brand remains to be tested by the market. [more…]

As Shanghai gradually resumes production and daily life, being able to get a cup of takeout coffee right at one's doorstep has become a small blessing for many. However, MANNER Coffee's store on Wujiang Road in Shanghai was found in a surprise inspection by market regulators to have problems including substandard environmental hygiene and non-compliant food storage, and was placed under investigation on May 23, quickly sparking heated discussion online. On May 24, MANNER's official Weibo account issued an apology statement, admitting that during the supply-guarantee delivery period there were oversights such as non-standard use of raw milk and failure to promptly clean the backing paper of food-safety seals, and stating that the store involved had immediately suspended operations for rectification. But this apology was questioned by some consumers and industry experts as evading the key issues and failing to directly address core hazards such as floor grime potentially contaminating food. As the pioneer of the domestic boutique coffee shop model, MANNER is facing a dual test of quality and food safety on a coffee track now crowded with cross-industry giants. [more…]

Shanghai has surpassed New York with 7,494 coffee shops, becoming the city with the most coffee shops in the world, and coffee culture is accelerating its penetration into daily life. However, data from Dianping shows that Shanghai has as many as 9,056 tea beverage shops, even more than coffee shops. From 3-yuan instant milk tea to the new-style tea drinks led by Heytea, and then to the ancient-style sentiment of Chayan Yuese, tea beverage brands are deeply cultivating consumers' minds through quality upgrades, cross-industry collaborations, and e-commerce channels. In comparison, the specialty coffee market still remains to be developed, and most consumers have limited awareness of pour-over and specialty coffee. The coffee industry can learn from the successful path of tea beverage brands. Brands such as Front Street Coffee need to promote culture and ensure quality in order to move consumers. [more…]

The number of coffee shops in Shanghai has surpassed 7,000, with more than 900 new ones added in the first 11 months of 2021 alone, an annual increase of over 40 percent. Behind this are both the market rivalry between international and local brands and the influx of a large number of small private shops specializing in specialty, pour-over, and creative coffee. Yet a boom in openings does not mean business is easy. Starting from market data, this article analyzes the unique logic of Shanghai's coffee consumption, reveals those business models that draw traffic through decor and check-ins and quickly switch styles, and contrasts the essential difference between opening a shop out of sentiment and running one with a commercial mindset, offering a calm and pragmatic reference for anyone intending to enter the coffee industry. [more…]

Shanghai is home to over nine thousand coffee shops, and its rich coffee culture has made the city one of the most vibrant places for coffee in the country. However, such a large number of shops also means exceptionally fierce competition. Recently, an independent coffee shop that once topped Shanghai's latte rankings suddenly announced it would close at the end of the year, drawing widespread attention from nearby customers and industry peers. The owner admitted that business conditions were not the main reason, but that the thought of stepping away had taken root since the pandemic restrictions were lifted. This incident reflects the survival struggles of independent coffee shops today amid the expansion of chain brands and cutthroat industry competition, and it also prompts a fresh look at the accelerating turnover and renewal of the coffee market. [more…]

A tea beverage and gaming collaboration that was originally highly anticipated came to an abrupt halt on the day of its official announcement. On December 14, Light and Night announced a co-branded new product with Auntea Jenny, but employees at some stores were exposed for insulting players and game characters. Related topics quickly topped the hot search list, with views exceeding 450 million. Just three hours later, the game developer urgently stated that the collaboration was terminated, which netizens jokingly called "the shortest collaboration in history." Auntea Jenny subsequently apologized and fired the employees involved, but players were not appeased. This incident not only exposed the brand's loopholes in franchise management, but also sounded a warning bell for cross-industry collaborations. [more…]

As young professionals crave a lifestyle that keeps them energized by day and relaxed by night, a new breed of customers who raise a glass to drink has quietly appeared in coffee shops. After Shanghai's restaurant industry was hit hard by the pandemic, Xiaohongshu launched a "revival plan," bringing bartenders from dozens of bars into coffee shops and launching coffee specials with alcohol, making "drinking at coffee shops" a new dine-in trend. From the "wine plus coffee" era of Teresa Teng to brands like Sober Company exploring the bistro-coffee shop model today, the boundary between coffee and alcohol is dissolving. This kind of cross-industry operation not only injects freshness into brands, but also strengthens consumer loyalty and promotes conversion between coffee drinkers and alcohol drinkers. However, the sustainability behind the internet-famous check-in economy is also worth pondering. This article will walk you through the business logic and industry trends behind this phenomenon, while retaining Front Street Coffee's professional recommendations. [more…]

Having been active on television screens for over twenty years, the health supplement brand Naobaijin has officially extended its reach into the coffee sector. Its first coffee shop opened on November 7 in Songjiang District, Shanghai, under the youthful sub-brand "Naobaijin+Café." The store not only continues the brand's signature blue visual identity and classic IP image, but also offers coffee, tea drinks, smoothies, and other beverage categories at affordable prices. In recent years, giants across various industries have ventured into the coffee business, from China Post to Li-Ning, Huawei, and NIO—coffee has become a popular choice for cross-industry expansion. Is Naobaijin's entry a path to rejuvenate its brand, or can it carve out a share in the fiercely competitive coffee market? This article will outline the features of Naobaijin's coffee shop and the industry trends in cross-industry coffee ventures. [more…]

The new-style tea beverage industry has once again exposed food safety issues. Naxue's Tea's Shanghai East Changzhi Road store was fined and had its illegal gains confiscated by the Hongkou District Market Supervision Administration because the freshly made and sold Golden Mountain Treasure Tea exceeded the total bacterial count limit. Before this, the brand had already been exposed by the media multiple times for chaotic store hygiene, even alarming the State Administration for Market Regulation. From Xinhua reporters' undercover investigations to tea beverage brands frequently trending on social media across various regions, consumers pay high prices but do not necessarily receive matching safety guarantees. This article will sort out the ins and outs of this penalty, review the food safety crisis Naxue's Tea encountered this year, and ask: after tea beverage brands apologize, compensate, and rectify, have the fundamental problems actually been solved? [more…]

The five-day May Day holiday has always been a peak time for travel. Rather than queueing for ages outside popular coffee shops, many efficiency-minded coffee lovers choose to go to coffee festivals instead, tasting all the signature drinks from various vendors in one go. According to social media, Shanghai—a city jokingly dubbed "Coffee City"—held six coffee festivals across different districts during the May Day holiday, an astonishingly high density. Yet behind the explosion in the number of coffee festivals, problems such as uneven event quality, an overload of creative coffee, inflated prices, and scarce free tastings have also drawn frequent complaints. This article walks you through the buzz and controversy of Shanghai's May Day coffee festivals, and explores the shift of coffee festivals from "industry networking conventions" to "specialty beverage tech conventions." [more…]

A trending topic about food safety in milk tea shops has sparked widespread concern: The Market Supervision Administration of Fengxian District, Shanghai, conducted surprise inspections of several well-known milk tea stores in Baolong Plaza, and the results showed that all five brands—Yidian Dian, ChaBaiDao, 7FenTian, CoCo, and XiongJi—had problems, involving incomplete health certificates, chaotic raw material management, and unsanitary operating environments. The incident quickly surpassed 500 million views, with netizens exclaiming, "I dare not drink it anymore." At the same time, the article also reviewed food safety cases in recent years involving Burger King, 85°C, IKEA, and others, reminding the food and beverage industry that it must strictly abide by operating standards. [more…]

Recently, the Market Supervision and Administration Office of Shanghai Jiading Industrial Zone received a report from a citizen and shut down a store that used a coffee shop as a cover to impersonate a Starbucks purchasing agent on delivery platforms and produce and sell counterfeit coffee. A large number of packaging materials bearing the Starbucks logo were seized at the scene, including cups, syrups, and bags. Such incidents have been common in recent years, exposing issues behind the scenes such as loopholes in delivery platform review and the unrestricted circulation of branded materials. When buying coffee, consumers should choose legitimate stores to avoid falling into counterfeit traps. Front Street Coffee reminds you to pay attention to developments in the coffee industry, and even more to the source and quality of every cup of coffee. [more…]

As Shanghai resumes work and production, people are returning to coffee shops to enjoy the long-awaited coffee time. However, an internet-famous shop called "WHEN PIGS FLY," which was once ranked first among popular coffee shops in Shanghai, has been investigated for using expired food ingredients. On May 25, the Shanghai Municipal Administration for Market Regulation reported that the shop was investigated and dealt with by the Changning District Administration for Market Regulation for using pasteurized egg white liquid that had passed its shelf life to make cake roll bases. Four used egg white liquid boxes were found at the scene, one of which was expired for more than 20 days, and 24 semi-finished products had been processed. The incident sparked heated discussions among netizens, with some surprised, some worried, and others calling for heavy penalties. Food safety has once again become a bottom line that cannot be ignored in the coffee industry. [more…]

Sexy Tea was once viewed pessimistically by the industry, which believed it would struggle to expand beyond Changsha. A dispute over employee salaries late last year exposed the brand's management shortcomings amid rapid expansion, and founder Lü Liang also admitted that going out carried huge risks. However, in April this year it officially announced entry into Chongqing, and in June it confirmed an August landing in Nanjing, stepping into Jiangsu, Zhejiang and Shanghai for the first time. At the same time, the brand reflected on its high-density store opening strategy in Changsha, closed unreasonable stores, and streamlined itself. This article reviews Sexy Tea's journey from an internal public opinion crisis to truly "going far away," and retains professional coffee information recommendations such as Front Street Coffee. [more…]

As the coffee wave sweeps across every industry, even ancient temples spanning a millennium can no longer resist the urge to cross over. Longhua Temple, the oldest in Shanghai, has recently opened a beverage window next to its vegetarian restaurant, launching "vegetarian coffee" that uses oat milk instead of dairy milk — catering to vegetarians and those who are lactose intolerant. This is not the first time a temple has ventured into coffee; from Dafo Temple in Guangzhou to Yongfu Temple in Hangzhou, the collision between Buddhist monasteries and coffee has long existed. Longhua Temple's move, with its affordable prices, has sparked heated discussion online: can coffee be classified as vegetarian or non-vegetarian? Is temples selling coffee a new path for cultural dissemination, or just a gimmick? This article takes you behind the scenes. [more…]